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Conference Presentations |
LGBT New Media Expo - Las Vegas - December 348, 2016 | ||
December 348, 2016 |
Hey Las Vegas, Do You Speak Twitter [and Instagram]? Join us as we review some of the latest in social media marketing today… most of us are comfortable and familiar posting on Facebook. But unless you’re paying to boost your post, your options are limited in ensuring your Facebook post gets seen. We review the basics of Twitter, including best practices when creating a post. We’ll be covering hashtags, Twitter Lists, @symbol connections to other profiles and so much more, including a review of what is happening today on #GayVegas, #GayLasVegas and the recent #LasVegasGayPride. Since the language of Instagram is so similar to Twitter, we’ll be covering this as well. We’ll also be discussing how hashtags and trends are becoming a stronger part of search results in 2017 as well. Lastly, we'll be touching on the world of LGBT influencers, including a case study of how Palm Springs capitalized on some powerful lesbian influencers with the Dinah Shore event earlier this year.
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LGBT Tourism & Hospitality Symposium New York - May 136, 2017 | ||
May 136, 2017 |
LGBT Destination Marketing - Tips & Techniques for 2017 We’ll be touching on the key topics of micro-targeting the LGBT traveler online via banner ads and Facebook, as well as delving in the world of LGBT travel bloggers and influencers. We'll show you how you’re able to target your specific traveler using programmatic advertising technology, and we’ll touch on the integration of an ad campaign such as this with social media and how it can incorporate blogs, photos and videos about LGBT travel to your destination, utilizing the same targeting power as well. We’ll also discuss the role of LGBT influencers, and how some of their social media activity can be leveraged to enhance and drive LGBT travel to your destination. Our case study this year will focus on the work we're doing with our partner, GayDesertGuide.com and the #ILoveGayPalmSprings Project. TakeAways
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12th Annual LGBTQ Marketing & Advertising Symposium - June 171, 2019 | ||
May 137, 2017 |
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12th Annual LGBTQ Marketing & Advertising Symposium - June 171, 2019 | ||
May 137, 2017 |
Overview of LGBT Online Marketing in 2017 Brief presentation discussing some of the various opportunities technology has brought to the world of online marketing, including enhanced targeting of your company's target demographic across banner ads, social media ads and mobile advertising.
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LGBT New Media Symposium - May 138, 2017 | ||
May 138, 2017 |
Hey New York, Do You Speak Twitter [and Instagram]? Join us as we review some of the latest in social media marketing today… most of us are comfortable and familiar posting on Facebook. But unless you’re paying to boost your post, your options are limited in ensuring your Facebook post gets seen. We review the basics of Twitter, including best practices when creating a post. We’ll be covering hashtags, Twitter Lists, @symbol connections to other profiles and so much more, including a review of what is happening today on #GayNYC and #hashtags specific to LGBT life and events in NYC. Since the language of Instagram is so similar to Twitter, we’ll be covering this as well. We’ll also be discussing how hashtags and trends are becoming a stronger part of search results in 2017 as well. Lastly, we'll be touching on the world of LGBT influencers, including a case study of how Palm Springs capitalized on some powerful lesbian influencers with the Dinah Shore in 2016.
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